Killer Messaging is a Phoenix based Marketing Consultancy that offers a strategic marketing plan that evolves around consumer activating messaging across all marketing platforms including SEO, web content marketing, audio/video marketing, television marketing, radio marketing, social media marketing and commercial copywriting and commercial production. 

Successful marketing needs to answer one specific question…

What’s in it for the target consumer? Believe it or not, consumers really don’t care about your product, service or business. They care only about themselves. This requires some serious thought and focus. That process begins with the following…

There are several factors to delivering successful messaging…

First, the message needs to be focused on the target consumer, NOT your business. How does your product and/or service make the target consumer’s life easier?

Secondly, what problem are you solving? If your marketing message is just a statement boasting about YOUR business, it’s irrelevant. If your marketing message is based on a comparison that can be duplicated or even bettered by a competitor, it’s irrelevant.

Third, your marketing message needs to speak to a perception you want to own in the consumer’s mind, and it better be true. What is your USP (unique selling proposition)? What is it that you indisputably do better than any competitor? If your primary marketing message could be up for debate in your target consumer’s mind, change it, it’s irrelevant. Your who, what, where and when are important, but secondary to “Why?”  Why should consumers purchase your product or service? Answer that clearly and you have a new customer.

One size does not fit all…

We also have the unique ability and experience to select the most efficient/effective media platform and inventory to maximize your message. Which media platform best fits the marketing strategy we’ve built? Which media company and/or brand is the best fit for your business?  Everything is considered, from the style and content of your message, to the proper length of your message, to the positioning of your message on any specific media platform, to additional value-added promotional opportunities. Our 25+ years in the marketing industry reminds us how important it is to evolve with consumer tendencies and emotional buying decisions. Bottom line, we pay attention.

We also look for non-traditional platforms…

Marquees, lavatories, on-site event public address announcements, religious sermons (ok, kidding on that one…maybe)…you might surprised the kind of impact certain types of businesses can make utilizing unique platforms that catch the eye of unsuspecting consumers. The element of surprise is a valuable tool!

The most important question we ask our clients…

“What would surprise us about your business?” We’ve built successful campaigns around some of those answers. How would you answer that question?

If you need help maximizing your marketing R.O.I. on any media platform, email me at dan@killermessaging.com or call anytime at (480) 322-2187.