Are you a start up business, an existing business with failed marketing campaigns or looking to rebrand your business? DP Media Consultants is your full service Phoenix advertising agency and marketing partner! This is where successful marketing begins…

OUR WHY?…

We are a Phoenix advertising agency on a mission to eliminate pathetically flawed marketing campaigns. I’m tired of seeing so many small businesses simply throw money at half-baked advertising campaigns. It bothers me to witness so many traditional media outlets solely focus on their own revenue, instead of what’s really in the client’s best interest. Our focus is on connecting advertisers with their target consumer group with messaging that addresses consumer “pain points”. Equally important is to accomplish our mission as efficiently as possible.

It begins with consumer advocacy…

Full disclosure… DP Media Consultants is an advocate for your consumers. Our mindset and processes work through the needs of the consumer, not your business. What pain point are we resolving for your customer? How simple can we make that process for the customer? What platform, tactic, placement and messaging is in the best interest of your customer? Which of our assets makes the most sense to activate your customers? There’s no such thing as “one size fits all” in successful marketing.  Therefore, successful marketing begins with connecting to your target consumer.

To truly CONNECT, your marketing needs to answer one specific question…

What’s in it for your target consumer? Believe it or not, consumers really don’t care about your product, service or business. They care only about what your product and/or service will do for them. This requires some serious thought and focus. It begins with putting yourself in the place of your customer.

There are several factors to delivering messaging that connects…

First, the message needs to be focused on your target consumer, NOT your business. How does your product and/or service make your target consumer’s life easier?

Secondly, what pain point are you resolving? If your marketing message is just a statement boasting about YOUR business, it’s irrelevant. If your marketing message is based on a comparison that can be duplicated by a competitor, it’s irrelevant.

In addition, your marketing message needs to speak to a perception you want to own in the consumer’s mind. What is your unique selling proposition? Is there something that you indisputably do better than any competitor? If your primary marketing message could be up for debate in your target consumer’s mind, change it, it’s irrelevant. Your who, what, where and when are important, but secondary to “Why?”  Why should consumers purchase your product or service? Answer that clearly and you have a new customer. Visit the audio page on this website for several samples of unique campaigns we’ve created for radio. Many of those messages were duplicated on other media platforms as well.

Finally, your message needs to be remarkable! Do you feel like your message might be shared? Does your message speak directly to consumers in the market for your product or service today? Will it evoke an emotional response that disrups the consumer’s routine?

Messaging that connects evokes an emotional response…

Consumer decisions are rooted in emotion. You must strike an emotional chord in the first few seconds of your message, or it is irrelevant noise. How do you want the consumer to feel about your product or service? That’s the critical question when finalizing your message.

You’ve got 5 seconds to get their attention…

In his 2016 post-Olympic press conference after winning gold medals in all 3 of his races for the third Olympics in a row, Usain Bolt was asked the key to his success? Surprisingly his response was “I win every race in the first 5 seconds by destroying the will of my competitors, then I just pull away” Talk about the importance of first impressions!

Your marketing message has got no more than 5 seconds to get their attention. If your marketing message is print or billboards, you’ve got no more than 7 words. Think like you have to fit your primary message on a bumper sticker. Most of all, cut to the chase! 

Dare to be different…

If your messaging is perceived to be a “commercial”, you’re dead in the water, unless it’s a pure “direct response” strategy! It takes a certain courage to be truly unique. Consequently, you might be surprised how simple it is to be different with your messaging. Tell a unique or personal story, “paint the picture” of the experience your product or service will create. Consider using consumer testimonials or perhaps utilize children to voice your message. This Phoenix advertising agency will help you make noise in an overcrowded media landscape.

Your website is key to connecting…

Furthermore, every Phoenix advertising agency should agree that great website design and content are critical to the success of your marketing efforts! Think about it… the web is the first stop consumers make when they see or hear messaging they want to act on. Your messaging should direct them ONLY to your website. Don’t waste valuable time on phone numbers or addresses no one will recall anyway. Then, make sure visitors to your website have a positive experience, or risk losing them all together. This is often the first impression you make on them. Treat your content marketing as an asset

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Content marketing as an asset…

The most efficient form of marketing is content marketing! Cost efficient, time saving, on demand and a huge perception value to own. Consumers crave simple, compelling content to help them solve problems. You must provide that to them consistently to maintain engagement! Content can and should be your primary consumer recall. Become the thought leader in your industry. Dramatically increase lead generation with relevant content on your website, blog and social media posts. Make sure you are getting the ranking you need from the major search engines. We are Yoast Acadamy certified from the most recognized SEO training course in the industry! Consequently, we can insure that your website will have fresh, relevant content that will garner the highest search engine ranking possible.

Engage consumers with provocative social media content …

Don’t be afraid to “make noise”. Poke and prod at “the norm” with your social media posts. Create consumer curiosity. Invite consumer feedback, opinion and personal stories through your social media channels. This is extremely valuable information for product or service reviews and development. It’s also an opportunity to learn what consumers are most passionate about concerning your products and/or service.  Consumers LOVE to share thoughts directly with business owners and management. They are also much more likely to become loyal to your products and/or service when they feel engaged. Surveys have consistently shown that consumer loyalty is driven more by engagement than price.

DP Media Consultants gives your business an unfair advantage…

In conclusion, at DP Media Consultants we ALWAYS do what’s in the best interest of our partners. We are not vendors, we are your partner. Your results come before our revenue! Our goal is to develop long term partnerships with every client. We take personal pride in your success and personal responsibility for your marketing challenges. So when you win, we win. Every partner and every challenge is unique and deserves unique attention, therefore we don’t rely on “templates”.  Feel free to contact any of our clients, we’re confident they will back up those statements. We give your business an unfair advantage. Welcome to DP Media Consultants!