Killer Messaging gives your business an unfair advantage!

Killer Messaging is an advertising agency in Phoenix that offers a full service strategic marketing plan for small and mid-sized businesses, and execution that focuses on creative commercial copywriting that engages and activates your target consumers across all marketing platforms including web content marketing,  television, radio, digital streaming, podcasts, social media marketing, outdoor marketing, SEO, and commercial production. Here’s why we do it… We want to make a difference for small and medium sized businesses by maximizing their R.O.I. from their marketing efforts. Bottom line… we get it right the first time! Here’s how we do it… 

It begins with your marketing strategy…

What is your primary marketing challenge? Does your business need brand awareness, retail marketing, direct response, loyalty marketing, cause marketing…? This will determine the direction of our copywriting, production, platforms and placement of your campaign. Targeted marketing takes all of these things into consideration before determining which media is best to deliver your message, and how it is delivered.

Successful marketing needs to answer one specific question…

What’s in it for your target consumer? Believe it or not, consumers really don’t care about your product, service or business. They care only about what your product and/or service will do for them. This requires some serious thought and focus. That process begins with the following…

 

There are several factors to delivering successful messaging…

First, the message needs to be focused on your target consumer, NOT your business. How does your product and/or service make your target consumer’s life easier?

Secondly, what problem are you solving? If your marketing message is just a statement boasting about YOUR business, it’s irrelevant. If your marketing message is based on a comparison that can be duplicated or even bettered by a competitor, it’s irrelevant.

Finally, your marketing message needs to speak to a perception you want to own in the consumer’s mind, and it better be true. What is your USP (unique selling proposition)? What is it that you indisputably do better than any competitor? If your primary marketing message could be up for debate in your target consumer’s mind, change it, it’s irrelevant. Your who, what, where and when are important, but secondary to “Why?”  Why should consumers purchase your product or service? Answer that clearly and you have a new customer. Visit the audio page on this website for several samples of unique campaigns we’ve created for radio. Many of those messages were duplicated on other media platforms as well…

Successful messaging evokes an emotional response…

Consumer decisions are rooted in emotion. You must strike an emotional chord in the first few seconds of your message, or it is irrelevant noise. How do you want the consumer to feel about your product or service? That’s the critical question when finalizing your message. Test your message on a sample of people who fit the target demographic and/or lifestyle of your product or service. Ask them if they were in the market for your product or service, would your message compel them to act? Sounds so simple and fundamental, and it is, so why not do it every time?

You’ve got 5 seconds to get their attention…

In his 2016 post-Olympic press conference after winning gold medals in all 3 of his races for the third Olympics in a row, Usain Bolt was asked the key to his success?… his response… “I win every race in the first 5 seconds by destroying the will of my competitors, then I just pull away” Talk about the importance of first impressions!…

If your marketing message is audio, video, print, billboards, social media, digital, blogs or any other marketing platform, you’ve got no more than 5 seconds to get their attention. If your marketing message is print or billboards, you’ve got no more than 7 words. Think like you have to fit your primary message on a bumper sticker. Cut to the chase! 

Paint the picture…

If radio or digital streaming is your media platform, use verbiage that allows consumers to paint a picture in their mind. Can they “watch the commercial” in their mind?  Using writing tactics like visual scenarios are very successful in creating a picture of the images your trying to create. This is what drives emotion! Audio that paints pictures has the single greatest retention factor in the minds of consumers.

 

Your website is the hub of your marketing strategy…

Great website design and content are critical to the success of your marketing efforts! Think about it… the web is where consumers go by default when they see or hear messaging they want to act on. Your messaging should direct them ONLY to your website. Don’t waste valuable time on phone numbers or addresses no one will recall anyway. Then, make sure visitors to your website have a positive experience, or risk losing them all together. This begins with fresh, clear and compelling content that speaks to your target consumer that gets their attention and increases their interest in your product or service. Entertainment value is another primary feature of our website content, as studies have shown that consumers like to be entertained with storylines, examples and graphics that help tell your story as they learn more about your business.

Build recognition with sound SEO fundamentals!

Killer Messaging will utilize sound SEO fundamentals and social media marketing to drive people to your website. Search engines like Google punish websites with poor functionality, page speed and content. Make sure your website focuses clearly on your primary benefits and points of differentiation, just like your marketing message… And for heaven’s sake, make sure your website is mobile friendly!! I have a partnership with the absolute BEST website design company in the industry, Idea Pro, who will give our clients a significant discount to maximize your website performance!!

Engage 2-way communication with consumers via your social media channels…

Invite consumer opinion and feedback through your social media channels. This is extremely valuable information for product or service reviews and development. It’s also an opportunity to learn what consumers are most passionate about concerning your products and/or service.  Consumers LOVE to share thoughts directly with business owners and management. They are also much more likely to become loyal to your products and/or service when they feel engaged. Surveys have consistently shown that consumer loyalty is driven more by engagement than price. Never take more than 24 hours to respond to social media inquiries!

 

Your best interests are OUR best interests…

Killer messaging has a single agenda… we ALWAYS do what’s in the best interests of our partners. We are not vendors, we are your partner. Our goal is to develop long term partnerships with every client. We take personal pride in your success and personal responsibility for your marketing challenges. When you win, we win. every partner and every challenge is unique and deserves unique attention. We don’t rely on “templates”. We relentlessly pursue marketing solutions. Feel free to contact any of our clients, we’re confident they will back up those statements. Welcome to Killer Messaging!